Most empirical work on tourist satisfaction, however, investigates the relationships
among product (attribute) performance, satisfaction, and behavioral
intentions, in an aggregated manner (i.e., assuming that overall tourist population
is homogenous). Tourist destinations often offer a variety of products and
tourists appealed to a destination are not a homogenous market. It is very likely
that not only perceived importance of destination attributes, but also the perceived
performance of the attributes and future behavior may differ from one
segment to another. Pizam and Milman (1993) argued that when investigating
tourist satisfaction, the analysis should be conducted separately for different
segments because the importance of destination attributes may vary with
market segments. The authors, using expectancy-disconfirmation paradigm,