New menu items were rolled out in l

New menu items were rolled out in limited cafés and developed in test kitchens prior to nationwide release. This process addressed two cost drivers. First, by employing economies of scale individual cafés will not have to spend resources and capital investing in the development of new menu items. Second, through the expertise of the advanced research and development department Panera ensured both quality of product and process. This resulted in less product waste and increased customer satisfaction and in turn lowered costs.