• Premium• Comparable to, even supe

• Premium
• Comparable to, even superior to, manufacturer’s brand quality, with modest price savings
• Copycat
• Imitate the manufacturer’s brand in appearance and packaging, perceived as lower quality, offered at a lower price
• Exclusive Brands
• Developed by a national brand vendor and sold exclusively by the retailer
• Generic Brands
• Target a price-sensitive segment by offering a no-frills product at a discount price