The present research indicates that

The present research indicates that service quality can directly influence the customer visits to the retail store. A company with poor quality may want to focus primarily on
causes of existing quality gaps,whereas a firm with high quality standards but limited market presence and quality reputation may want to focus mainly on transforming potential customers into loyal ones.
Secondly, customers do not mind the extra charge applied by the retailer for superior service quality experienced at the store. The beneficial impacts on business performance are highlighted in the preliminary
business case.
The research aims to provide managers with a more holistic view on the impacts of service guarantee {ana hence service quality) and to give them a framework for thinking about the tjTJes of benefits an introduction of a service guarantee can have for their businesses. Using the model as a basis for brainstorming and a guide for conceptualizing effects may help in defining and perhaps broadening the objectives to be pursued with the introduction of a guarantee.
And finally, as service guarantees are still the exception,opportunities for achieving significant marketing impact and service differentiation may exist in a large number of service markets in India.