• Matching site design to function
– Volkswagen of America site
• Accomplishes important functions for the company
• Provides links to detailed Volkswagen model information, links to a dealer locator page, links to information about the company, a link to a set of hitl shopping tools
– Volkswagen’s home page
• Meets the needs of most visitors quickly and effectively
– Volkswagen site enhances company image by providing useful information to customers online