Panther Air
• An ‘on-demand’ jet charter service,
based in Hamburg, Germany
• High standards of safety, quality
and service
• Expert advice on choice of plane;
competitive prices
• Target consumers: top business
executives and VIPs
Aim: To target the world’s top
business people
• An electronic book
recently launched –
slim; it can fi t into a
pocket or handbag
• It has a 200-novel
memory and sells
at 250 euros.
• When turned on,
it takes readers
straight to the last page they were reading.
• A ‘next read’ feature: the E-Book consults
a database of related titles which may be
of interest to the reader. It then makes
recommendations for downloading or
purchase.
• The E-Book is pre-loaded with 150 books.
Aim: An international press and
TV campaig