The KFDA recently promulgated the national strategic plans for improving food safety and nutrition, focusing on children. This is the first national attempt of its kind, in which nation-wide nutrition issues are mainly dealt with. Five years of action plans (2006-2010) for improving children’s well-being cover a variety of policies and programs: development of easy-to-read nutrition labelling format, fast food advertising regulation on television and nutrition labelling on foods served at restaurants.