one of the most informative sections in a newspaper and magazines devote several pages to this section the pieces of various kinds; they a variety of purposes: to inform to sell, to express appreciation, etc. Some inform readers of job opportunities some inform them of accommodation available; while others tell them about services, courses offered, etc. therefore, the classified advertisement Section automatically becomes a marketplace as well as a communication centre for the readers. Similar types of information are listed under headings--for example, underneath the heading " personnel wanted " is a list of job openings, below" cars for sales" is a list of new or used cars, their descriptions and prices, etc. These headings are called classification (starker and Penn,1990). Different newspapers and magazines give different titles to the same type of classifications. in the Bangkok Post, for example, the job openings classification is called personnel wanted while the nation call it jobs. and the Herald Tribune (an American newspapers) uses Positions Available etc.