The content of websites was then reviewed against the regulatory codes
governing broadcast advertising of alcohol. Results. It was found that 27 of 40 leading alcohol brands had a dedicated website.
Sites featured sophisticated content, including sports and music sections, games, downloads and competitions. Case studies of two
brand websites demonstrate the range of content features on such sites.A review of the application of regulatory codes covering
traditional advertising found some content may breach the codes. Discussion and Conclusions. Study findings illustrate
the sophisticated range of content accessible on alcohol brand websites.When applying regulatory codes covering traditional
alcohol marketing channels it is apparent that some content on alcohol brand websites would breach the codes.This suggests the
regulation of alcohol brand websites may be an issue requiring attention from policymakers. Further research in this area would
help inform this process. [Gordon R. An audit of alcohol brand websites. Drug Alcohol Rev 2011;30:638–644]