How do information systems help businesses use synergies, core competences, and network-based strategies to achieve competitive advantage? Because firms consist of multiple business units, information systems achieve additional efficiencies or enhanced services by tying together the operations of disparate business units. Information systems help business leverage their core competencies by promoting the sharing of knowledge across business units. Information systems facilitate business models based on large network of users or subscribers that take advantage of network economics. A virtual company strategy uses network to link to other firms so that a company can use the capabilities of other companies to build, market, and distribute products and services. Disruptive technologies provide strategic, although “first movers” do not necessarily obtain long-term benefit.