The forces of customer demand are s

The forces of customer demand are subject to any number of variables that include both subjective and objective parameters. Brand identification places an intrinsic value within a product, or service, that commands something more than what utility price theory might suggest. Equally, perceptions of a negative fashion can have opposite effect. In terms of supply, the consumer society has developed production systems to the point where they are relatively flexible. That is to say, the output from any firm not a constant but can be varied to meet changes in demand at the will of management or the entrepreneur.