Suggestions
Advertisements have a great impact on the buying decision of the consumers so
more focus on advertisement and media is necessary. The company should
promote attractive gold investment schemes especially for the youth because this
category may not have enough funds to buy gold ornaments at a time. In addition
to the current brand icons the company should try to rope in new generation film
stars and sports personalities in order to woo the younger generation. Besides
the aforesaid points the company could