While we use Facebook as the setting for our research, we believe that the implications of our
findings extend to other impression formation domains, such as meeting potential new friends
on the first day of school/ university, and chatting (online or offline) to a potential romantic
partner. Our findings suggest that if you provide positive (or neutral) information about yourself,
the extent to which you will be viewed as socially attractive depends on what others say
about you. Positive information provided by others leads to a good impression (socially attractive),
providing that you do not provide negative information. In essence, the key to forming a
good impression is to avoid mentioning any negative information about yourself, and to get
good feedback from others (preferable positive, but never negative). In other words, always
come armed with a good reference letter from friends/ lovers, and hide that deep, dark personality
flaw.