ITS Supply Industry Structure and Size
There are three important, simplistic roles in supplying
ITS products and services. First, the role of equipment
and hardware providers that supply infrastructure or ve-
hicle associated physical components or personal devices.
Second group consists of systems and applications pro-
viders who supply entire or sub-sets of ITS systems
which combine and integrate the products and services of
systems and applications providers, sometimes including
the services of the last group of suppliers, the service
suppliers. The last mentioned category of the supply side
provides consultancy, design, installing, and operating
ITS services. These supply function groups meet the de-
mands coming from the public, corporate customers, and
consumers. In efficient market, they all meet in a stage of
equilibrium (Figure 1).