From the FTC’s perspective, based on years
of experience with advertising, a government
ban on children’s food advertising is neither
wise nor viable. It would be, however, equally
unwise for industry to maintain the status quo.
Not only is downplaying the concerns of consumers
bad business, but if industry fails to
demonstrate good faith commitment to this
issue and to take positive steps, others may
step in and act in its stead.
In response, the food industry has reacted
with self-regulatory initiatives, including the
following: 4