DAs stated above, most of the commo

DAs stated above, most of the commodity promotion evaluation studies found positive
benefit-cost ratios for the investments. Generic milk advertising had positive and statistically
significant results on milk demand in all three regions and non-advertising marketing elements as
a group had positive effects on demand in two of the regions. The average producer rate of return
for the generic milk advertising was calculated to be $2.2 for every dollar invested in the
Maritime provinces, $3.4 in Ontario and $7.5 in Quebec. Analysis also addressed optimal levels
of investment in advertising versus the non-advertising marketing elements (Kaiser, Cranfield &
Doyon 2006).