Fashion Marketing: market forms and

Fashion Marketing: market forms and analysis, new consumers and producers (focus on BRICS), consumer behaviour, international strategic marketing, export economics and global economy, marketing plan.

Fashion Business: business management, budget, auditing and accounting, equilibrium of economic and financial management, budget drafting, use of Excel, commercial management and management of the sales force, distribution and sales techniques, shop formats, real estate, performance indicators.

Fashion Trademarks: elements of international law, patent registration, brand protection, licence and distribution contracts, cartelisation, internet law, enterprise financing, business angels.

Fashion Leadership: management of human resources, curricula, team building, leadership training, coaching, in-house communication.

COMMUNICATION

Fashion Journals: fashion press review, reading of international economics newspapers, debate and opinion formation, professional writing (N.B. this module is bilingual English/Italian).

Fashion Communication: semiotics, creation and management of brand value, strategic planning, communication of brand identity, fashion media, integrated media planning.

Fashion 2.0: post-crisis enterprise, business on the web, open source system, open-minded project development, mental mapping and project engineering, drafting of a start-up project, websites, blogs and social networks, SEO, viral communication, sensory communication, video-communication.