In today’s intensely competitive an

In today’s intensely competitive and globalize marketplace,
maintaining a competitive advantage by becoming a low cost leader
or a differentiator puts a heavy premium on having a highly
committed or competent workforce.
Competitive advantage lies not just in differentiating a product or service or in becoming the low
cost leader but in also being able to tap the company’s special skills or core competencies and
rapidly respond to customer’s needs and competitor’s moves. In other words competitive
advantage lies in management’s ability to consolidate corporate-wide technologies and
production skills into competencies that empower individual businesses to adapt quickly to
changing opportunities.
In today's tight labor market, sound HR strategies are critical to a company's future success --
particularly identifying, training, developing and retaining top employees. Job requirements are
changing for all industries; performance management has become a critical link to developing
productive workers and managers; identifying tomorrow's leaders’ takes front stage as company's
grow and change; rewards structures demonstrate commitment to retention.
In a time when profit margins are microscopic and competition is enormous, the role of human
resources is being questioned by the professionals in the discipline and company management.
How do you ensure that your HR function and initiatives are effective and contributing to
achieving organizational objectives?