Social-The Company’s business requires it to use and store customer,
employee, and
business partner personally identifiable information (―PII‖). This may include
names, addresses, phone numbers, email addresses, contact, preferences, taxidentification numbers, and payment account information. Although maliciousattacks to gain access to PII affect many companies across various industries,the Company may be at a relatively greater risk of being targeted because of itshigh profile and the amount of PII managed. (APPLE INC., 2012)