Culture
Culture is the sum of the beliefs that shape norms of behavior and dictate the ways things get done in an organization. Ιt is not like a skin that an organization can discard as it selects a new organizational culture that isperceived to have strategic fit with its commercial strategy. Hofstede (2001) thinks that culture is the collective programming of the mind that distinguishes the members of one group from another. Others consider culture as a system of shared values (Deshpande and Webster 1989).
Understanding culture can be useful in two ways. First, cultural insight provides awareness of the extent to which organization members are willing to accept change and a cultural assessment is likely to determine the root cause of the problems that need stronger performance