Farmers also receive “cow calendars

Farmers also receive “cow calendars” for another Ksh3, as well as a text message with tips and suggestions designed for each specific cow, calf or heifer. The service is currently available in English and Kiswahili.
“The wonderful thing with iCow is that by the time you have used the app and adhered to all the instructions, your cows end up healthier, bigger and stronger. They can easily fetch you more money in the marketplace. Every smart farmer will use iCow,” one small-scale farmer based in the central highlands of Kenya told Forbes magazine.