HRM plays an important role in facilitation communication throughout the organization, and it is this communication that allows for effective emergent strategies to make their way up to top management.
For example, Starbucks’ Frappucino was a drink invented by one of the store employees in California; Starbucks leaders (including Schultz) thought it was a terrible idea. They fought it a number of meetings, but the employee kept getting more and more information supporting her case for how much customers seemed to like it. The leaders finally gave the go ahead to begin producing it, and it has become a $1 billion a year product, and one that has contributed to the Starbucks brand.