The sun is setting over Santa Monica Beach, with drifts of coconut oil floating in the air and promises of superstardom looming over the horizon. Rumchan steps off the set of her swimsuit shoot with doubts in her mind and dreams of independence ever present in her thoughts. It’s time to set off on a new journey, breakaway from the demands of modeling, and rebel from the constraints to embark on the path to freedom.
Welcome to the electrifying world of Sretsis Spring/Summer 2015 “The Runaway Rum” a dazzling collection of misfit rock-stars taking center stage. Drawing inspiration from the eighties youth rebellion movement, Japanese-Anglo anime ‘Lum Invader’ and ‘Jem and the Holograms’, and synth-pop club kid’s attire made relevant with MTV. This season Sretsis takes you on a West Coast road trip, with “Neon Tropical”, through the streets of Sunset Boulevard complete with fancified street wear, onto downtown L.A. with glam-o-rama cocktail dresses fit for a pop-rock princess.
“Aloha Mermaid” print showcasing three mischievous mermaids starts us off with a redefined sense of tropical cool. Mixing in rock-star attitude with the ubiquitous biker jacket re-imagined and upgraded in “Superstar Foil”, nonchalantly thrown over the shoulders. The West Coast breezy feel is further pushed to the limits with ribbon lei detailing edging skirts and decorating collars for a playful edge.
With the sight of freedom looming in the distance, Rum is now coming into her own; at the back streets of bowling alleys and discotheques. The synth-pop beats booming in the air are starting to seep its way into the way she looks. Memphis style “Roller Noise” prints in both denim and silks become the go-to pieces for a night out in town. Over-sized shirts worn over dresses, two-pieced denim sets, and trompe l'oeil roller skates lace knits are the new rage, and naturally Rumchan leads the pack. “Thunder Tiger Jeans” with vinyl shaped buttons and tags get into the mix, showing signs of that budding star starting to shine.
After getting in with the cool kids and discovering the skating rink, Rumchan finds her band of misfits and forms an all girl group, “The Runaway Rum”. Part David Bowie meets Madonna with a dash of Blondie, the posse are causing a rumble with the sweet tunes they released and their genuine sense of style. Juxtaposing roller skates print with lurex tweed and lace detailing, “Roller Sparks” is the perfect match for any good girl wanting to go a bit bad. Mixing over-sized with body-con, fit with flare, and casual styles with glam fabrics, this attitude showcases the new cool.
Performing on small stages and underground clubs, “The Runaway Rum” are gradually becoming indie darlings. Their rock and roll flare now flying full stream, has a slew of fans screaming their names. Wearing duchesse satin that gets the tough girl treatment when fashioned in biker jackets, mini-skirt over-alls, and high-waisted skinny pants. The otherwise austere dated fabric does a complete three-sixty and is now the very essence of edgy, especially when paired with “The Runaway Rum” band T’s. The “Thunder Tiger” print also makes another appearance, this time in lurex jacquard with zippers and inverse color detailing for a more after-dark feel.
The girls are now catapulted to super stardom and ready to claim their prize. Getting ready for the awards show couldn't be easier now that they have a selection of new season Sretsis to choose from. Glam girls with attitude to spare define the look. Keyboard motif body-con dresses with accentuated ruffles trimmed and laser cut musical notes would make any girl feel like a winner. The lightning bolt motif gets supersized and decorates “Superstar Foil” looks and the back of the “Stardust Biker”, the hottest item of the season, completing and boosting every look.
The lights are shining bright. Colored smoke slowly crawls to center stage. Beats incre