Topics (pages) are free form conten

Topics (pages) are free form content blocks that can be displayed on your site,
either embedded within other pages, or on a page of their own. These are often
used for FAQ pages, policy pages, special instructions, and so on. To create
custom pages, you, as the store owner, must create new topics, which you will
see in the grid, and you can then enter content for your custom page, which can
be written for each language separately. Click Edit topic content and save the
content.