Previous studies have examined the

Previous studies have examined the effects of trust on online
business environments because these environments are unpredictable
and there are no face-to-face interactions between
customers and sellers (Doney & Cannon, 1997; Gefen, 2000; Jones
& Leonard, 2008). This uncertainty motivates consumers to carefully
evaluate all e-commerce firms. Previous studies have used
the term “online trust” to refer to trust in online business environments.
For example, Corritore, Kracher, and Wiedenbeck (2003)
defined online trust as the consumer’s assurance and expectation
that online firms do not abuse distinct characteristics of online environments
for their own profits and that they are trustworthy and
care for customers with honesty, fairness, and faithfulness.