The Management System Certification Institution of Thailand (MASCI) provided a list of organizations registering for the ISO 9000 level quality management system standard. MASCI is an institute under the Ministry of Industry and is recognized as a leading institute for ISO standards certifying and training nationwide. It is believed that ISO 9000 standard implementation is a stepping stone on the TQM journey (Anderson, Daly, & Johnson, 1999; Antony et al., 2002). The standard obliges organizations to document their standard practices and procedures that all employees must constantly follow. Receiving ISO 9000 registration shows that the organization has reached the minimum standard for quality systems set forth by these standards (Anderson et al., 1999). There were 850 companies registered for the ISO 9000 level standard with MASCI in the sampling area. Nevertheless, only 500 companies agreed to participate in the study, for a participation rate of 58.8%.
Further, the Thailand Productivity Institute