Persson is a founder of the Mentor Foundation, a nonprofit organization that aims to combat substance abuse among young people. He is a supporter of Djurgårdens IF and is co-funding a foundation for the club.[6] Persson enjoys downhill skiing, tennis and golf. He owns properties in London, Paris and Stockholm and, in 2009, acquired the 21-cottage village of Linkenholt in Hampshire, England.
Persson attended the University of Stockholm and lives in Stockholm, Sweden, with his wife, Carolyn Denise Persson. They have three children and, in 2009, his son, Karl-Johan Persson, took over as president and chief executive of H&M.[2] Their other two children, Tom Person and Charlotte Söderström are billionaires in their own right.