Both primary and secondary data wil

Both primary and secondary data will be used in order to complete this study. Primary data
collection is done through self-administered questionnaire distribution. The questionnaire is handed
out by physical distribution and online distribution. For physical distribution, respondent located in
Bukit Jalil is chosen.
The majority of the respondents consist of students from the Asia Pacific University of
Technology and Innovation (APU) and Technology Park Malaysia College (TPM). For online
distribution, it is distributed through email as well as social media to people around Klang Valley.
It is distributed by convenient non-probability random sampling method, where respondents are
chosen randomly among the targeted group.
The result obtained from online distribution is not a summarized result. It is received in
individual answers. In this research, 150 questionnaires are distributed. Questionnaire distribution
International Journal of Asian Social Science, 2013, 3(12): 2426-2440
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is controlled, so that it do not bias to only one age group or gender. For secondary research, data
are collected through literature review. Information is obtained from various sources such as
Google scholar, a directory of open access journals (DOAJ) and Emerald.
The scope of the literature reviewed include area like consumer behavior, consumer decision
process, Smartphone in Malaysia, Generation Y and determinant of the purchase decision,
including brand concern, convenience concern, dependency concern, price concern, product feature
concern and social influence concern. Variables derived from these literature reviews is
investigated through primary research.