This research is conducted to study

This research is conducted to study about demographic and marketing mix factor influences on Pattaya people’s decisions making in purchasing lunch box delivery service with the following objectives. First, is to analyze the influence and to rank the importance of each demographic and marketing mix factor. Second is to provide recommendations for lunch box delivery businesses owners and for further studies or researchers. The main research instrument is questionnaire; the target group is 400 people living in Pattaya, who have experience purchasing lunch box delivery service. The data collected are further transferred to statistical program to analyze to find conclusions for this study.

The descriptive statistic results show that there are more female respondent than male, which most of the female respondent are Thai, age between 31 to 40 years old, have 2 to 3 family members with average monthly income around 10,001 to 20,000 baht. Most of them use lunch box delivery service for their lunch meal order the lunch box delivery service for 7 consecutive days and have order size of 2 dishes per meal. The reasons for using lunch box delivery is convenient and easy to eat as the main priority, follow by the cost of meal, cheap, and have a fix rate payment 100 to 200 baht per order, respectively. For the study of marketing mix factors from Lunch box delivery, product plays a role as a major influential factor; follow by physical environment, place/ distribution channel, process, price, personal, and promotion.