(3) Intermediate Outcome and Organizational Performance
A number of researchers have considered organizational creativity as an important factor for organizational
improvement. Woodman et al [47] suggested that creativity for organizations represent a dramatic organizational change.
Organizational change may include organizational effectiveness, survival, and organizational performance. Davenport
[11] suggested improvements of ideas might lead to better organizational performance. Quinn [35] suggested that
motivated creativity gives more value to a firm.
H9: There is a positive relationship between organizational creativity and financial performance.
H10: There is a positive relationship between organizational creativity and nonfinancial performance.
An empirical research model in this study describes the relationship between variables (Fig. 2).