OverviewThe United States, a nation

Overview
The United States, a nation founded on the fundamental belief in equality, is today a
multicultural mosaic of over 290 million people of varying race and cultural heritage. American
culture portrays a strong sense of regional and ethnic identity, which is represented by a number
of subcultures and influenced by the country’s vast geographical and regional differences.
America’s influence on business culture across the globe is unmistakable. However,
understanding the cultural concepts behind the surface appearance is just as important for your
company when doing business in the US as in any other country.