Making best use of social media The

Making best use of social media
The impact of social media will transform the concept of public services, as well the way local authorities communicate with their citizens. These changes will bridge some of the current gaps between users and providers of services, and will improve the perception and quality of services.
However, these changes will also influence the nature of relationship between people and communities. They will challenge councils to acknowledge and address the need for e-professionalism at work, and to find new opportunities for e-governance.