At that time, Sanders realized that

At that time, Sanders realized that he needed to refocus his business from the service station to something bigger. Sanders continued to alter his chicken recipe to get the seasonings just right. He found that chicken cooked in this manner turned out to be moist and flavorful. Sanders' method is still being used today.

Being a Colonel, Harland Sanders developed his appearance starting to wear a white suit and black bow tie. And nowadays Harland Sanders is portrayed on the logos of KFC. This image quickly entered the hearts of ordinary Americans, who loved a small restaurant of Sanders. He had so many clients and net worth as he had never had before. He felt success.