3.1 Research ProblemWith reference

3.1 Research Problem
With reference to identified research gaps and background provided, the basic
research problem is concerned with the development of framework to understand
how to incorporate social media into IMC tools. The data is in accordance with the
applied analytical model in order to highlight its significance in digital world.
Subsequently the empirical investigation leads to the recommendation on how
companies can develop a model based on their objectives to effectively use social
media as an IMC tool.
The research goes on discussing the perspective of telecom companies, social
media agencies and social media experts, about the importance of social media as a
communication tool and what are the advantages companies might get upon using it.
Based on these perspectives, how social media can be incorporated in companies’
marketing systems that can lead to running

theory