The initial reaction was astonishing. The Deep End of the Ocean had generated significant sales for a first novel; sixty-eight thousand copies had gone into the stores since June. But between the last week in August, when Winfrey told her plans to the publisher, and the September on-air announcement, Viking printed ninety thousand more. By the time the discussion was broadcast on October 18, there were seven hundred fifty thousand copies in print. The book became a number one best-seller, and another one hundred thousand were printed before February 1997.