I think that what's important here is to understand the fact that Apple built a brand around being different and created a somewhat unique brand within its development, placement and delivery of their products. Apple established that early on and it gradually created an iconic brand that people grew attached to...with of course credible and innovative products along the way that helped cultivate the relationship between consumer and merchant.
This video inspired my branding approach when I build my digital marketing campaigns for clients. Work with me because I believe that the passion you have developed for your service or product should be harnessed. You know what you FEEL and I will put it into words, images, relevant content and deliver in the form of powerful online campaigns targeting your desired audience.