2.2 The Role of a Certification Pro

2.2 The Role of a Certification Program
The role of a certification system includes the following three features:
1. Realise benchmarks in order to put in practice the concepts of sustainable
tourism and ecotourism;
2. A communication tool used by the business (or destination) towards the
potential clients announcing that the specific businesses can offer better
chances for a higher qualitative experience and that they are doing efforts
to put in practice the principles of sustainable tourism and ecotourism;
3. A guiding system for the businesses to be able to direct them towards a
higher qualitative experience of the clients and a ‘greener’ operation.