With visions of sculpted cheekbones dancing in your head, you might be tempted to reach straight for your favorite contour—don’t. Martin says the number one mistake women with round faces make when it comes to contouring is starting at the wrong place. To remedy this, he recommends highlighting at the tops of your cheekbones, down the bridge of your nose, and on your Cupid’s bow first, before even starting with contour. “Use a liquid highlighter and apply with your finger so you can feel the placement,” he says. “Once highlighter is applied, you can see where you need to create depth around your face,” he explains. Then just follow those shadows and gently add shading.