In conducting this research I made

In conducting this research I made the conscious decision to pursue a deep,
qualitative understanding of the thoughts and feelings and conceptions of my research
participants. Qualitative research provides an insight into the thought process, decisions,
emotions and sentiment of research participants and is better equipped to answer
questions about the ways in which people make meaning (Warren & Karner, 2010). What
I have sought in doing this type of research is to provide an honest, holistic presentation
of the organizations and individuals involved and their relationships, motivations and
actions. I have done this by, wherever possible, using several data sources through which
to triangulate the information.