(vii) Taking advantages of wide dis

(vii) Taking advantages of wide distribution network:

A very simple way of increasing an FMCG company’s market share is by developing a strong distributions network, preferably in terms of more locations. An extensive distribution system can be developed over time, or the company may acquire another company which has an extensive distribution network. Coca-Cola and PepsiCo’s wide distribution network systems have made them market leaders.