To reduce environmental impact at t

To reduce environmental impact at the distribution stage, Kao has been implementing a combination of production site optimization, modal shifts, measures to make distribution operations more efficient, and enhancement of fuel efficiency.
In Japan, efforts to reduce delivery distances by optimizing plant structure and delivery areas have resulted in further progress in reducing energy used in distribution.
Additionally, in the fall of 2013 our Atsugi Logistics Center, an environmentally-conscious distribution center, began operation. By employing solar panels, LED lighting and insulated building materials, the Center was rated an “A” by CASBEE Kanagawa (the Comprehensive Assessment System for Built Environment Efficiency, promoted by Kanagawa Prefecture).
In Europe, in 2013 a reevaluation began of package specifications for the John Frieda hair care brand. This was based on such considerations as streamlining product distribution from the plant, ease of restocking in retail stores and other factors, and resulted in an approximately one-thirds reduction in annual use of cardboard and