In addition, Self-service not only automates routine tasks, but it also offers upgrades, amenities and in-house service choices. Today, your guests may overlook these benefits; with self-service you can place a variety of amenities at their fingertips. Self-service can also help hotels handle other challenges, such as up-selling and redirecting personnel to interact more with guests. After implementing self-service, many operators have found great success by moving employees out from behind the front desk either to interact more directly with guests or to help handle orders more efficiently, quickly and accurately. With hotels, the opportunity is there also, say for upgrading to a room with a view at extra cost.