the establishment of a “Carbon Poin

the establishment of a “Carbon Point System” will reward achievement at reducing
carbon emissions or the purchase of low-carbon products with “carbon points”, which can be
exchanged for discounts at public facilities. In October 2008, the Korean Ministry of Environment
kicked off a public awareness campaign entitled “Green Start Movement”. The initial participants
in the programme were officials from governmental agencies, local administrations, and civic
groups. The Ministry seeks to expand the movement among the general public.