uses iconic images of a world we can recognise, often anchored by spoken language to shape and limit the meanings it is communicating to the audience.
The use of iconic images is an important element of the televisual message because it has the impact of making the images seem very like the world it represents.
The television screen gives the audience a two-dimensional representation of the three-dimensional outside.
The image can, therefore, be said to be very ‘naturalised’ as we have grown up to ‘read’ two-dimensionality as a realistic representation of what we know to exist in the outside world.
A similar argument can be made about still photography.
‘The camera never lies’, we are told, although we all know that it can and does.
Indeed the French film director Jean-Luc Godard described film as truth 24 times a second, alluding to the number of individual frames used to create a second of screen time.