Campaign advertising materialsThe c

Campaign advertising materials

The campaign advertising materials can be accessed below:
Stop before the suffering starts

Stop before the suffering starts aims to bring to life the long-term suffering that both a smoker and their family endure as result of living with a smoking related disease. The advertisements shock and inspire audiences, motivating them to stop smoking and stay quit to avoid the long-term suffering associate with a smoking related illness.


Television, radio, print and online advertisements for audiences from culturally and linguistically diverse (CALD) backgrounds are also featured in the campaign. These advertisements were produced specifically for audiences from the following CALD backgrounds: