Our founder, David Langhammer, supported his family by selling gold chains out of the trunk of his car. He spent countless hours driving his 'Distribution Center' throughout the Midwest to call on his customers. David took extreme pride in taking care of each and every one of his customers. However, this admirable practice quickly generated a good news bad news scenario. His customer base increased, but he outgrew his ‘Distribution Center’ and couldn't find a car with a bigger trunk. He was forced to change his business model.