finally, Apple appears to be positi

finally, Apple appears to be positioning itself to attack Microsoft in the software market. The company's new Switcher campaign aims directly at converting Microsoft customers to Apple by promoting the ease of use that Apple by promoting the ease of the use that Apple products provide. Apple is also challenging the dominance of Microsoft Office on Mac OS by providing its AppleWorks office suite with the purchase of Apple hardware. The newest version of Mac OS X also includes applications that provide improved e-mail, calendar, and synchronisation functionality previously provided by Microsoft Office.