One example of a company thriving a

One example of a company thriving as a star is Wal-Mart. As I discussed in my Porter’s Five Forces blog, Wal-Mart accounts for the majority share of the global hypermarket and super center industry, and given their established strengths in purchasing, distribution and advertising, look to remain in this position for quite some time. The customers, through their constant search for lower prices, drive the growth within this type of industry. Companies are constantly searching for new opportunities to not only gain new customers, but also entice current customers to keep coming back. While many stars are hopeful to eventually reach the status of cash cow, Wal-Mart balances the positive attributes of being a cash cow (large cash streams) with the desire to grow similar to that of a star.