4.2 Management of Information, Knowledge, and Information Technology
a. Data, Information, and Knowledge Management
(1) NPPC uses a multi-faceted approach to ensuring the integrity, accuracy, timeliness, and security of our
performance data. One of our strategies is to make use of external data when possible on variables such as
market share, competitor performance, customer satisfaction, and employee satisfaction. By engaging
with respected suppliers, such as Nielsen, to gather and report these types of data we make sure that the
data are accurate and not manipulated to inflate our performance. In general, we have a very open
approach to communicating our performance to all levels of employees and partners. There are some data,
however, that are considered crucial to keep confidential, and only key individuals are allowed access to
this information.