Tourism is a way for Thailand to ea

Tourism is a way for Thailand to earn foreign currency, increase international reserves, assist in increased production, and maximize the usage of resources from other sectors (Thailand Board of Investment, 2001). Thailand’s location, which is situated in the heart of Southeast Asia, makes it a gateway to Indochina (Cambodia, Laos, and Vietnam), Myanmar, and Southern China (Tourism Authority of Thailand [TAT], 2007a). Thailand is easily accessible from Asia, Europe, Australia, and the Americas. Thailand’s natural beauty, from mountains in the north to beaches in the south, the hospitality/friendliness, the smiles of Thai citizens, and Thai culture enhance the appeal of the country. Thus, location, accessibility, the hospitality of its residents, and natural resources make Thailand a very attractive destination.